Personal insurance is not a priority for consumers, but whether it was life, health, home, accident, fire or travel insurance, it was critical to HSBC to promote the need for protection from life’s unexpected occurrences. They asked Maxx to create an idea that aligns the concept of saving with comprehensive insurance as a means of protecting the investments consumers have worked hard to build.  To promote HSBC insurance as a way to save, Maxx created coin bank replicas of HSBC's iconic building in Hong Kong as a gift to new customers.  As a result, HSBC has enjoyed tremendous increases in inquiries and new customer enrollments for their consumer insurance portfolio products.