Press - Maxx Marketing

21 July 2017

New Amsterdam celebrate Canada 150

In celebration of Canada’s 150th birthday on July 1st, 2017, E&J Wineries commissioned Maxx Marketing’s Toronto branch to design and manufacture a limited-edition New Amsterdam Vodka on-pack promotion.  

One of Canada’s most-beloved, signature cocktails is a spin on a Bloody Mary, called a Caesar, created in Calgary, Alberta. In order to celebrate Canada’s legacy of individuality and uniqueness, Maxx created a limited-edition glass for this popular drink. The result was a sleek, premium glass marked with a Canada 150 Maple Leaf and a Canadian skyline wrapped around the base. This project launched in the weeks leading up to Canada Day and allowed New Amsterdam consumers to show their patriotism as well as to attract new customers. 

If you would like to talk to Maxx about your on-pack promotional campaign, drop us a line at or visit our website for our contact numbers around the globe.