3 July 2017
Coca-Cola GB’s ParkLives initiative offers a roster of free, family-friendly outdoor activities in the heart of a community: its local parks. ParkLives helps participants learn new skills, make new friends, and get active, all while enjoying the beautiful parks one’s community has to offer. These activities include tai chi, bowling, tennis, and football, offering plethora of family-friendly events from April to September. ParkLives is not just a summer program, however, as some locations will also be hosting running clubs and bootcamp fitness courses in colder months.
Maxx Marketing’s excellence in product design has given ParkLives events a new life. From Team Coca-Cola event apparel to meeting point branding and weather protection, Maxx-designed products have made the Coca-Cola brand shine in the parks.
The Coca-Cola brand has a long history of supporting communities and being involved with activities that bring people together. Coca-Cola’s ParkLives initiative shows the company’s continuing commitment to these values. Partnering with Maxx Marketing has allowed the excitement created by ParkLife to extend into excitement for the Coca-Cola brand, a shift which has shown itself through increasing sales.
This summer has seen the free event get bigger and better, deploying its fun for all spirit across UK locations ranging from Southampton to Dundee and from Swansea to Newcastle.