Press - Maxx Marketing

3 July 2017

Coca-Cola Canada 150

In honor of Canada’s 150th birthday on July 1st, 2017, Maxx Toronto was commissioned by Coca-Cola Canada to design and develop an exciting in-store promotion.

Maxx’s team created a set of 4 Melamine plates as a gift for customers who purchased two 2-litre bottles of Coca-Cola. This set of plates were inspired by Coca-Cola’s role in facilitating laid-back summer fun and were designed to make customers’ backyard barbecues better than ever. The designs featured moose antlers, Muskoka chairs, and the beloved Maple Leaf.  These shatterproof melamine and unique designs tableware are a staple for any Canadian’s barbecue.

The promotion show’s Coca-Cola’s long-standing ties to Canada and commitment to the Canadian lifestyle. Additionally, the plates are an extension of creating and sharing great moments with the help of Coca-Cola.

If you would like to talk to Maxx about consumer activation through promotions, drop us a line at or visit our website for our contact numbers around the globe.