Beep-Boop! When Kellogg’s wanted to boost sales through a must-have in-pack consumer reward, we turned to the biggest cinema franchise in the galaxy: Star Wars! Maxx took BB-8, the hottest new droid in the blockbuster film ‘Star Wars: The Force Awakens’, and ‘re-engineered’ it into a clever 3-in-1 breakfast kit.

Staying true to the design of BB-8, the 3-in-1 kit features a cereal bowl, a spoon, and a bottle for a full Force Awakens breakfast experience!