Kellogg’s: Avengers: Age of Ultron
For the re-launch of the “Fun in the Box” strategy in the US, Maxx worked on a partnership between Kellogg’s and Disney's Marvel Avengers: Age of Ultron movie to create a collection of fabric flyers to get kids moving like their favorite Avenger. The flyers folded down to pocket size and popped open to a full 8” diameter for maximum toss and launch capabilities. Each version featured full-color images of the Avengers to promote collectability, and we also created additional tossing, catching, target shooting, and distance throwing games using the flyer to enhance play value. Over 17 Million Avengers flyers flew off the shelves into the hands of active kids.