The 2014 FIFA World Cup was the largest ever Coca-Cola sponsored event. Maxx’s created a range of items designed to make the event the most inclusive World Cup ever.   The collection of merchandise included noisemakers, wearables, country and team-specific displays and eco-friendly products made from recycled Coca-Cola bottles.  Tens of millions of products were developed and delivered to over 80 markets worldwide, and have since become a permanent reminder of the world’s greatest game and beverage.