Nestlé Smarties: Celebrating Red

Gifts Are Better REDDER.

Red is a classic celebratory color.  Its energy and intensity bring happiness and excitement to any occasion - especially the Christmas holidays and Chinese New Year.  Symbolizing joy and good fortune, the color guided the creative strategy behind the Smarties Red Tube Maxx designed for Nestlé International Travel Retail.  This limited edition all-red giant tube was filled with red Smarties and became a highly sought after holiday gift.  The tube was decorated with an elegant ribbon for ready-to-go gift giving and came with a communication toolkit for execution ease on the part of the Duty-Free staff.