Baby Danone: Cute with Koguma Chan
The popularity of Manga has created a generation of consumers that are highly visual and attracted to the minimalist design, look and feel of the characters. Maxx leveraged this to create a partnership with Koguma Chan, an adorable bear character from the San-X universe that is very popular among young Japanese women. Maxx produced a series of physical and virtual rewards to encourage interaction with the brand physically, digitally and socially. Maxx’s dining set and mobile photo frame met Japan’s highly stringent safety standards for baby products while keeping the cute nature of the Koguma Chan property.