Kellogg's: Hot & Cold Magic

Making Hot Cereal Magical!

Kellogg’s annually experiences a slowdown in cold cereal sales during the winter months and wanted to introduce a fun way to promote warm cereal sampling and consumption.  Maxx accepted this challenge and created the first-ever dual temperature color changing spoon.  Each of the four spoons in the collection featured two color combinations that revealed themselves at either warm or cold temperatures.  We manufactured over 50 million spoons, and  Kellogg’s enjoyed a surge in cold cereal purchases across Europe.