Kellogg's: Football All Stars
Football (aka Futbol & Soccer) is the most watched and the most played game in the world, and football merchandise remains a lucrative offering for brands. Kellogg’s asked Maxx to create a limited-edition item that leveraged the passion for football in Latin America. We created the Kellogg’s All-Star Football Collection: a limited-edition football signed by the biggest football superstars in Latin America and exclusive metallic posters that fans couldn’t wait to get their hands on! Celebratory cups were also included, featuring elite players in 3D effect. Furthermore, a Grand Prize consisted of a meet and greet with football superstars and an autographed jersey! The program generated double-digit increases in sales during its marketing window.