Kellogg's: From Seeds to Spoon

Be part of the cycle of life!

Everything begins with the seed of an idea! By delivering 1.2 million free planting kits to customers’ doorsteps, Maxx created a marketing concept designed to remind consumers of the wholesome nature of Kellogg’s cereals. The program promoted education and eco-awareness about the world kids live in, as well as positioning Kellogg’s as a responsible and caring corporate citizen.