Danonino: Little Explorers
For Group Danone’s first ever-global promotion, Maxx wanted to bring the key brand promise of “child autonomy” to life. While budget was small, we wanted to go creatively big using the themes of discovery, exploration and magic to life. Our solution was a gift with purchase card set that used different print technologies to engage children’s imagination and increase their self-confidence and sense of accomplishment. The Danonino Magic Animal Cards featured 20 animal environment designs that incorporated glow-in-the-dark ink, flashlight reveals and Blue & Red decoder formats. As it was a global promotion, no text was used on the cards – only symbols as instructions to ensure understanding and mitigate the need for language translations. 53 million paper cards made their way into children’s very happy hands worldwide.