Danonino: Frozen Fun!

300 Million Ice Sticks Heats Up Yogurt Sales.

How do you encourage kids to consume more yogurt during the warmer months of the year? By turning their favorite yogurt into a frozen treat!  Since 2010, Maxx has created over 300 million ice sticks as part of collections that incorporate edutainment and celebrity properties into their designs.  From football player ice sticks and color-changing ice sticks.  To stencil ice sticks that encourage kids to learn to draw, and DIY ice sticks that kids can decorate with stickers.  This “pillar marketing” initiative remains firmly established in the minds of consumers as part of the brand legacy of Danonino and has become a best practice worldwide.