Creativity On The Fly!
Nestlé had conceived several creative and travel friendly product extensions for their iconic Smarties brand. From telescopes to art kits, each Smarties package offered a unique creative activity to engage consumers while traveling. With a desire to launch on a global scale, Nestlé needed a partner who was capable of achieving child product safety standards worldwide. Maxx acted swiftly, producing high-compliance products that are now in the Duty Free section of airports all over the world. So now the next time you fly, you can get creative with Smarties!