Creativity On The Fly!

When the world’s largest food company came to us with a handful of travel friendly ideas, we jumped at the chance to bring them to life!

Nestlé had conceived several creative and travel friendly product extensions for their iconic Smarties brand. From telescopes to art kits, each Smarties package offered a unique creative activity to engage consumers while traveling. With a desire to launch on a global scale, Nestlé needed a partner who was capable of achieving child product safety standards worldwide. Maxx acted swiftly, producing high-compliance products that are now in the Duty Free section of airports all over the world. So now the next time you fly, you can get creative with Smarties!