Coca-Cola: Wearable Movie

Making Happiness A Wearable Commodity.

Coca-Cola likes nothing better than happiness itself.  So this film, the first ever printed and photographed entirely on t-shirts, was their thank you to the people who helped them make the world a happier place … from the concierge in their Atlanta office, to their millionth fan in Mumbai.  Maxx collaborated with a WPP sister agency in the execution of this special program by providing two versions of 504-printed animation “frames” for the four-minute film.  To achieve the desired animation effect, recipients had to wear and photograph their t-shirt through the digital website. Each “frame” had to be printed with pinpoint accuracy in precisely the same spot as the others to ensure a smooth animation flow. Millions of social media views later, this “Put On a Smile” Wearable Movie was recognized as a Cannes shortlisted award. 

See the video - click here