Coca-Cola: Let It Snow!
Christmas has long been a part of Coca-Cola’s holiday heritage. Since 1931, Coca-Cola has positioned itself as the holiday drink of choice, using a wholesome and happy Santa illustrated by Haddon Sunblom. This representation of Santa became the foundation of its holiday campaigns, and the iconic Sunblom Santa image is recognized the world over as a symbol of the holiday season. Maxx was asked to design a contemporary take on Coca-Cola’s traditional Christmas imagery to drive sales during the holidays. We developed the concept of a Christmas-themed snow globe in the shape of a Coca-Cola bottle, complete with sound and lights. Nearly 1 million custom-made snow globes were delivered to celebrate Christmas in grand Coca-Cola style. These beautiful snow globes - branded for Coca-Cola, Diet Coke, and Coke Zero - came with a variety of holiday scenes, and brought Christmas joy to millions of consumers across Mexico.